杜拜起家機能服飾品牌
SQUATWOLF 於沙特阿拉伯 Riyadh Park 開店
發跡於迪拜、業務遍及超過 120 個國家的機能運動服品牌 SQUATWOLF，將於 8 月 21 日在 Riyadh Park 開設沙特阿拉伯首間實體店，並於翌日 8 月 22 日在商場舉行大型社區健身活動。品牌形容這是沙特王國內同類活動中規模最大之一，標誌著品牌正式進駐這個早於實體門店設立多年前，已透過網上訂單及社交媒體互動建立忠實追隨者的市場。
SQUATWOLF 的聯合創辦人強調，是次擴展乃由沙特阿拉伯投資部主動邀請並加速促成。時機亦與王國的「2030 願景」生活質素提升計劃互相呼應，該計劃目標是在本十年結束前，將定期運動參與率提升 40%。
英文原文
SQUATWOLF, a Dubai-born performance wear brand with a presence in over 120 countries, is opening its first retail store in Saudi Arabia at Riyadh Park on August 21, followed by a large-scale community workout at the mall on August 22. The brand describes it as one of the Kingdom’s biggest such events, marking its official entry into a market where it had already cultivated a loyal following through online orders and social media engagement years before establishing a physical footprint.
SQUATWOLF's co-founders have emphasized that this expansion was facilitated by the Ministry of Investment of Saudi Arabia, which actively invited and accelerated their market entry. The timing aligns with the Kingdom’s Vision 2030 Quality of Life Program, which aims to boost regular exercise participation by 40% by the end of the decade.
- 來源
- Trend Hunter
- 發布
- 2026-08-16
- 品類
- Retail
- 出處
- alriyadhdaily