運動服創新高峰會
On 於巴黎發表 Run On Clouds 品牌識別
On Running 於巴黎舉行首屆 On Running Summit 期間，宣布跑步為其全球策略的核心基石，並發布全新煥然一新的「Run On Clouds」品牌形象，圍繞四大核心感受構建——柔軟、支撐、能量及速度。品牌亦推出新一代馬拉松跑鞋 Cloudboom Strike 2，配備全新 CloudTec Sphere 幾何結構及 Helion HF 中底，重量減輕 15%，柔軟度提升 20%。
這場為期三日的高峰會，匯聚超過 200 位跑步專門店合作夥伴及頂尖運動員，期間 On 亦宣布擴大獨家發售產品陣容，並持續投資於 B2B 基礎設施，以強化與零售商的合作關係。
On Running 藉此展示出，性能運動品牌正日益將產品創新與品牌理念結合，藉此與跑手建立更深層次的長遠連結。
英文原文
At its inaugural On Running Summit in Paris, On Running declared running foundational to its global strategy and unveiled a refreshed 'Run On Clouds' brand identity built around four core sensations: Soft, Support, Energy and Speed. The brand also introduced the Cloudboom Strike 2, its next-generation marathon shoe, featuring new CloudTec Sphere geometry and a Helion HF midsole that is 15% lighter and 20% softer.
The three-day summit brought together more than 200 run-specialty partners and elite athletes, during which On also announced expanded launch exclusives and continued investment in B2B infrastructure to strengthen retail relationships.
On Running shows how performance brands are increasingly pairing product innovation with brand philosophy to build deeper, long-term connections with runners.
- 來源
- Trend Hunter
- 發布
- 2026-07-09
- 品類
- Business
- 出處
- press.on-running