電影感腕錶宣傳
Shinola透過整體品牌宣傳推出Runwell腕錶
總部設於底特律的設計品牌 Shinola，透過其史上首個全面的品牌宣傳活動，重新推出其標誌性的 Runwell 腕錶——一項由演員 Nicholas Braun 主演兼執導的電影式項目。
此項計劃，旨在將此腕錶，重新定義為奪回自己與時間關係的象徵。此宣傳活動命名為「The Restaurant」，探討那份靜靜要求人們追上腳步的壓力，以及選擇自己節奏的行為。Runwell 腕錶系列本身，亦擴充推出三款各具特色的型號——41 毫米款，配以經典黑白配色；37 毫米計時碼錶款，縮小尺寸卻保持完美比例的設計；以及 36 毫米珍珠貝母款，於灰色錶盤上，配以金色指針及刻度。
此宣傳活動，由 Jonathan Bailey 擔任創意指導，並與 GentleForces 合作開發。此舉標誌著公司的策略性演進，將其敘事範疇，由工藝及產品設計，擴展至一場更廣泛的文化對話——在一個由急迫感及分心所定義的世界之中，如何掌握屬於自己的時間。
英文原文
Detroit-based design brand Shinola has reintroduced its iconic Runwell watch through its first-ever overarching brand campaign — a cinematic endeavor starring and directed by actor Nicholas Braun.
The initiative seeks to reframe the timepiece as a symbol of reclaiming one's relationship with time. Titled 'The Restaurant,' the campaign explores the quiet pressure to keep up and the act of choosing one's own rhythm. The Runwell watch collection itself has been expanded with three distinct models — the 41mm in a classic black and white colorway, the 37mm Chronograph with a scaled-down yet perfectly proportioned design, and the 36mm Mother-of-Pearl version with gold hands and indexes against a gray dial.
The campaign was developed under the creative direction of Jonathan Bailey and in partnership with GentleForces. It marks a strategic evolution for the company, as it expands its narrative from craftsmanship and product design to a broader cultural conversation about owning one's time in a world defined by urgency and distraction.
- 來源
- Trend Hunter
- 發布
- 2026-07-24
- 品類
- Commercials
- 出處
- shinola