西班牙式啤酒競賽
Madrí Excepcional 推出英國首個「Sab-Beer-Tical」活動
由 Madrí Excepcional 委託進行的研究發現，近 65% 英國人願意考慮暫別職場，換取一次嘗試夢想工作的機會，因此品牌特意為啤酒愛好者推出一份夢想工作：Sab-beer-tical。這款於英國釀製的西班牙式拉格啤酒，一向與 Madrí Man 形象緊密相連，而由於他今年夏天正在放假休息，Madrí Excepcional 將尋覓新人選，成為品牌全新代言臉孔。
為爭取一次由品牌全額支付的馬德里之旅、一年份的 Madrí Excepcional 及 Madrí Excepcional 0.0% 供應、一張 WSET Level 1 啤酒認證，以及一批印有個人肖像的限量版酒瓶（一如印有 Madrí Man 形象的 Madrí Excepcional 酒瓶），符合資格的英國啤酒愛好者可於 Instagram 上參加此比賽。
英文原文
Research commissioned by Madrí Excepcional found that nearly 65% of Brits would consider taking a career break in return for the opportunity to try their dream job, so the brand is introducing a dream job for beer lovers: the Sab-beer-tical. The Spanish-style lager brewed in the UK is associated with the Madrí Man, and since he's taking a break this summer, Madrí Excepcional will find someone to become the new face of Madrí Excepcional.
For their shot at getting an all-expenses-paid trip to Madrid, a year’s supply of Madrí Excepcional and Madrí Excepcional 0.0%, a WSET Level 1 Beer qualification, and a limited-edition run of bottles personalized with their likeness—just like the Madrí Man on bottles of Madrí Excepcional—eligible beer lovers in the UK can enter the contest on Instagram.
- 來源
- Trend Hunter
- 發布
- 2026-08-17
- 品類
- Interactive
- 出處
- brewersjournal.info, instagram