大型沙畫壁畫
GymNation 表態支持沙特阿拉伯足球隊
GymNation——中東地區最大型的平價健身房營運商——推出一項別具一格、令人矚目的活動，為沙特阿拉伯足球隊出發參與國際足協世界盃打氣。公司特別委託打造一幅位於利雅得機場附近沙漠中的巨型沙畫，這件藝術作品可讓數以千計從該市起飛的乘客一睹風采。
這幅令人印象深刻的沙畫佔地約 7,000 平方米，相當於一個標準職業足球場的面積。此作品由備受讚譽的沙特藝術家兼策展人 Lulwah Al Homoud 創作而成。這幅沙畫特別獻給正踏上國際足協世界盃征途的沙特阿拉伯足球隊，以簡潔而有力的訊息「Good Luck」拼寫而成。此裝置自然引來社交媒體上大量關注，旅客紛紛分享這個地標的空拍照片及影片。
除了視覺震撼效果外，GymNation 亦透過一項推廣活動延續其參與度——沙特阿拉伯足球隊於世界盃期間每入一球，即提供 50 個免費健身會籍名額。
英文原文
GymNation — the Middle East's largest low-cost gym operator — executed a striking and unconventional campaign to support the Saudi Arabia football team's departure for the FIFA World Cup. The company commissioned a massive sand mural in the desert near Riyadh airport. This work of art was visible to thousands of passengers flying out of the city.
The impressive sand mural spanned approximately 7,000 square meters, which is roughly equivalent to the size of a professional football pitch. The work was created by acclaimed Saudi artist and curator Lulwah Al Homoud. Directed at the Saudi Arabia football team when they were embarking on their FIFA World Cup journey, the sand mural spelled out a simple yet powerful message ‘Good Luck.’ The installation naturally generated significant social media attention, with travelers sharing aerial photographs and videos of the landmark.
Beyond the visual spectacle, GymNation has extended its engagement through a promotional initiative that offers 50 free gym memberships for every goal scored by the Saudi Arabia football team during the World Cup.
- 來源
- Trend Hunter
- 發布
- 2026-07-09
- 品類
- Publicitystunts
- 出處
- campaignme