網球靈感無酒精啤酒品牌宣傳
Heineken 0.0 聯同Serena推出Second Serve門票
喜力美國（Heineken USA）透過旗下無酒精品牌 Heineken 0.0，與其全球代言人 Serena Williams 合作，推出名為「Second Serve Tickets」的宣傳活動。此行銷計劃將重新啟用 Williams 過往任何一屆美國網球公開賽賽事的舊門票存根，讓樂迷有機會贏得 2026 年賽事於 Arthur Ashe 球場獨家喜力包廂的座位。
「Second Serve Tickets」活動由 8 月 3 日舉行至 8 月 16 日，邀請參加者透過活動專屬網站，上傳自己原有門票的照片，並附上一段個人回憶或身為球迷的故事。最具感染力的參賽作品，將獲選出席這場賽事，並與其他網球愛好者一同暢飲啤酒交流。
此宣傳活動亦推出限量版 Heineken 0.0 罐裝，設計靈感取材自 Williams 六度奪得美國網球公開賽冠軍時的門票設計。
英文原文
Heineken USA, through its non-alcoholic brand Heineken 0.0, has launched a promotional campaign called Second Serve Tickets in partnership with its global ambassador Serena Williams. This marketing initiative will reactivate old ticket stubs from any of Williams' past US Open tournaments, giving fans the opportunity to win seats in the exclusive Heineken Suite at Arthur Ashe Stadium for the 2026 tournament.
The Second Serve Tickets initiative, which runs from August 3 through August 16, invites participants to submit a photo of their original ticket alongside a personal memory or story about their fandom through the dedicated website. The most compelling entries will be selected to attend the event and connect with fellow tennis enthusiasts over a beer.
The campaign also features limited-edition Heineken 0.0 cans inspired by the ticket designs from Williams' six US Open championship victories.
- 來源
- Trend Hunter
- 發布
- 2026-08-04
- 品類
- Celebs
- 出處
- lbbonline