美式足球零食合作
Mondelēz International 與 Kansas City Chiefs 達成合作
小食與體育向來相輔相成，Mondelēz International 與 Kansas City Chiefs 宣布展開全新小食合作，鼓勵球迷在今個美式足球球季選購心水小食。這項多年期合作，是這家食品品牌首次贊助職業美式足球球隊，並將貫穿多項球迷體驗活動，包括於 Arrowhead Stadium 現身、於堪薩斯州、密蘇里州及內布拉斯加州設置專屬秋季美式足球陳列，以至推出獨家優惠，鼓勵球迷入手心水產品。
Mondelēz International 與 Kansas City Chiefs 之間的小食合作，將涵蓋 OREO、Ritz、Chips Ahoy! 及 Belvita 等經典品牌，有助吸引不同年齡層球迷消費者的注意。
英文原文
Snacks and sports go hand in hand, so Mondelēz International and the Kansas City Chiefs have announced a new snack partnership that will encourage fans to pick up their favorite foods this football season. The multi-year partnership comes as the food brand's first-ever sponsorship of a professional football team and will see it showing up across various fan experiences. This includes at the Arrowhead Stadium, through custom fall football displays in Kanas, Missouri and Nebraska, and even exclusive promotions to encourage fans to stock up on their favorites.
The snack partnership between Mondelēz International and the Kansas City Chiefs will include such legacy brands as OREO, Ritz, Chips Ahoy! and Belvita. This will help to capture consumer fan attention across a wide swath of demographics.
- 來源
- Trend Hunter
- 發布
- 2026-08-21
- 品類
- Marketing
- 出處
- snackandbakery, mondelezinternational