紙巾造型貨車
Uber的Sorry for Your (Team's) Loss活動安慰失望的體育迷
隨著 2026 年世界盃賽事逐步邁向尾聲，多支曾一度逼近決賽的球隊相繼出局，Uber 派出印有品牌標誌的「Sorry for Your (Team's) Loss」紙巾車走上街頭，安撫深受打擊的英格蘭球迷。儘管球迷可能因球隊落敗而心情低落，但發現這輛宣傳車的球迷，便有機會獲得回程車費 30% 折扣優惠。
整個賽事期間，球迷經歷了大起大落的情緒過山車，而慘痛落敗或驚險出局後的那一刻，與慶祝勝利的時刻同樣值得建立情感連結。這輛外形設計成一盒紙巾、令人無法忽視的宣傳車，已到訪九個主辦城市及兩個國際足協球迷嘉年華，是 Uber「Sorry for Your (Team's) Loss」更大型宣傳活動的一部分，於美國、墨西哥及加拿大三地貫穿整個賽事期間舉行。
英文原文
With the last of the World Cup 2026 matches on the horizon and teams that nearly made the final eliminated, Uber sent a branded Sorry for Your (Team’s) Loss tissue truck to the streets to console devastated England fans. Although soccer fans may have felt blue as a result of their team losing, spotting the stunt gave them the chance to claim 30% off their ride home.
Throughout the sporting tournament, fans have experienced a rollercoaster of highs and lows, and the moments just after a gutting loss, or a nail-biting elimination, are just as ripe for connection as the celebrations. This unmissable truck shaped like a box of tissues made it to nine host cities and two FIFA Fan Festivals as part of Uber's wider Sorry for Your (Team’s) Loss, running across the tournament in the United States, Mexico and Canada.
- 來源
- Trend Hunter
- 發布
- 2026-07-16
- 品類
- Publicitystunts
- 出處
- famouscampaigns