音樂圈啟發奢華宣傳活動
Burberry 起用 Twiggy 拍攝 2026 春季廣告宣傳活動
Burberry 推出以 1960 年代標誌性模特兒兼演員 Twiggy 為主角的 2026 春季廣告活動。創意總監 Daniel Lee 透過英國充滿活力的音樂界視角，以及其對時尚與文化表達的持久影響，為這個系列定調。
Burberry 2026 春季廣告活動，著重呈現聲音與風格之間充滿活力的關係。此舉進而將音樂定位為一股推動創新、挑戰常規，並在世代之間培養身份認同及歸屬感的力量。這次活動中，Twiggy 由 Sam Rock 掌鏡拍攝。影像著重姿態、手勢與氣質，捕捉時尚作為一種生活體驗及表演形式的一面。
Burberry 2026 夏季系列的焦點單品，包括多款全新風衣設計，如 Summerside、Rayne 及 Isleworth——每款均取材自 1927 年 Burberry 設計的特定細節——連同 Foxfield 風衣及男裝系列中的經典 Harrington 外套。
英文原文
Burberry has launched its Spring 2026 advertising campaign featuring the iconic 1960s model and actor Twiggy. Creative director Daniel Lee frames the collection through the lens of the United Kingdom's vibrant music scene and its enduring influence on fashion and cultural expression.
Burberry's Spring 2026 advertising campaign emphasizes the dynamic relationship between sound and style. This, in turn, positions music as a force that drives innovation, challenges conventions, and fosters a sense of identity and belonging across generations. In the campaign, Twiggy was photographed by Sam Rock. The imagery focuses on posture, gesture, and attitude to capture fashion as something lived and performed.
Standouts in Burberry's Summer 2026 collection include new trench coat styles such as the Summerside, Rayne, and Isleworth — each drawing specific details from a 1927 Burberry design — alongside the Foxfield trench and classic Harrington jackets in the menswear line.
- 來源
- Trend Hunter
- 發布
- 2026-03-14
- 品類
- Celebfashion
- 出處
- lesfacons