AI 強化千禧風廣告
Carl's Jr. 的 Starwash 重現與 Paris Hilton 合作的 2000 年代廣告
Paris Hilton 曾於 2000 年代一則著名的 Carl's Jr. 廣告中亮相，而 2026 年，這位流行文化偶像兼企業家再度回歸，出演 Starwash by Carl's Jr.——不過這次以雙眼發出雷射光的人工智能版本現身。這則充滿懷舊感的 30 秒廣告，宣傳這家連鎖店的「買一送一 $1」優惠，開場是兩名男子坐在車頭上，隨後一灘濺出的茄汁醬，促使他們前往 Paris' Famous Starwash 洗車。
洗車完成、車輛駛出一個閃爍著品牌經典口號的霓虹燈招牌下方後，這輛車搖身一變成為一輛 Bentley，而真實版的 Paris Hilton 隨後現身走近。隨著外界對赤裸裸的人工智能廣告日益抱持懷疑態度，Carl's Jr. 巧妙地在真實元素與生成內容之間取得平衡，既維持廣告的可信度，亦善用創意製作上的效率優勢。
英文原文
Paris Hilton famously appeared in a Carl's Jr. ad from the 2000s, and in 2026, the pop culture icon and entrepreneur is back again in Starwash by Carl's Jr.—but as an AI version of herself with glowing laser eyes. The nostalgic 30-second commercial for the chain's BOGO $1 deal opens with two men sitting on the hood of a car, and a ketchup spill that necessitates a trip to Paris’ Famous Starwash.
Upon exiting the car wash under a neon sign that relays a trademark catchphrase, the car is transformed into a Bentley and the real-life Paris Hilton walks over. As skepticism toward blatant AI advertising grows, Carl's Jr. walks a careful line by blending authentic elements with generated content to maintain credibility while leveraging creative efficiency.
- 來源
- Trend Hunter
- 發布
- 2026-02-13
- 品類
- Celebproducts
- 出處
- people