機場快閃活動
Stoli Group於迪拜免稅店推出Stoli伏特加活動
Stoli Group 於杜拜國際機場，推出一場品牌快閃體驗活動，於旅遊零售環境中，透過互動品嚐體驗，展示 Stoli Vodka。此活動與 Maritime and Mercantile International、Dubai Duty Free 及 Bols 利口酒合作打造，設計旨在透過一款招牌 Stoli 濃縮咖啡雞尾酒，與國際旅客互動。
此快閃體驗強調試飲及合作夥伴主導的呈現方式，於這座繁忙的機場環境中，提升此伏特加品牌的能見度。此招牌雞尾酒，將 Stoli Vodka 與 Bols 利口酒結合，讓旅客有機會在購買前，透過一杯精心調製的飲品，體驗此品牌。此體驗活動亦支持 Stoli Group 更廣泛的計劃，強化其於阿聯酋旅遊零售產業中的地位。
對消費者而言，此快閃體驗，於旅途中，將 Stoli 的伏特加傳統，轉化為一段簡練的感官體驗。此體驗活動，反映出體驗式零售模式日益盛行，此模式鼓勵產品試用，支持衝動購買，並協助飲品品牌，與多元化的國際受眾建立連結。
英文原文
Stoli Group launched a branded pop-up activation at Dubai International Airport, presenting Stoli Vodka in a travel retail setting through an interactive tasting experience. Created in collaboration with Maritime and Mercantile International, Dubai Duty Free and Bols liqueurs, the activation was designed to engage international travellers with a signature Stoli Espresso cocktail.
The pop-up emphasizes sampling and partner-led presentation to increase the vodka brand’s visibility within the busy airport environment. The featured cocktail combines Stoli Vodka with Bols liqueurs, giving travellers an opportunity to experience the brand through a crafted serve before making a purchase. The activation also supports Stoli Group’s wider effort to strengthen its presence across the UAE travel retail sector.
For consumers, the pop-up translates Stoli’s vodka heritage into a concise sensory experience during travel. The activation reflects the growing use of experiential retail formats that encourage product trial, support impulse purchases and help beverage brands connect with diverse international audience
- 來源
- Trend Hunter
- 發布
- 2026-07-26
- 品類
- Travel
- 出處
- thespiritsbusiness, prnewswire