橘子主題護膚快閃活動
火山島啟發Skin Cupid夏日濟州路演
作為拓展倫敦以外消費者的努力之一，Skin Cupid——英國最大的韓妝護膚零售商——將把「Summer Jeju Roadshow」快閃活動帶到曼徹斯特、愛丁堡、利茲及伯明翰，向當地消費者介紹 Anua、Mixsoon 及 Purito Seoul 等人氣品牌。活動以韓國南部海岸外的火山島濟州島及其橘子園為靈感，將呈現繽紛橙色點綴、柑橘主題陳列，以及讓人聯想起濟州島的綠植佈景。
韓妝著重修護屏障及舒緩成分的理念，深受英國消費者青睞，尤其城市生活令肌膚經常暴露於污染、硬水及溫度劇烈變化之中。每站活動首 1,000 位到訪者將獲贈正裝版 Dear, Klairs Midnight Blue Youth Activating Drop，這款產品以舒緩外在壓力源引起的刺激而備受推崇。
英文原文
As part of efforts to reach consumers beyond London, Skin Cupid—the UK's largest Korean skincare retailer—is bringing a pop-up Summer Jeju Roadshow experience to Manchester, Edinburgh, Leeds and Birmingham, sharing favorite brands like Anua, Mixsoon, and Purito Seoul. Inspired by the volcanic island off Korea's southern coast and its tangerine groves, the activation will feature playful pops of orange, citrus-themed displays and planted surfaces reminiscent of Jeju Island.
Korean skincare's emphasis on barrier strengthening and calming ingredients has drawn strong interest from UK consumers, especially as city living exposes skin to pollution, hard water, and constant temperature shifts. The first 1,000 visitors at each stop will get a full-size Dear, Klairs Midnight Blue Youth Activating Drop, prized for its ability to soothe irritation caused by external stressors.
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Interactive
- 出處
- theindustry.beauty