電影感印度食品廣告
Chef Bombay 推出最新宣傳——Summer Spice
Chef Bombay——一家加拿大家族經營品牌，逾 25 年來一直生產正宗印度冷凍餐膳、饢餅、頭盤及甜點，現已於北美逾 6,500 間雜貨店銷售——推出全新品牌宣傳活動「Summer Spice」。此計劃與多倫多代理商 Hunting the Hunter 合作開發。
「Summer Spice」宣傳活動，跳脫傳統食品廣告的固有套路，採用電影感、以故事為導向的手法，將家庭動態及情感真實性置於首位。此敘事聚焦於家庭生活中詼諧、難以預料、情感複雜的真實面貌，將食物定位為一種恆常、踏實的存在，透過日常共享餐膳中的紛亂與熱鬧，連結各個世代、文化及身份認同。
Chef Bombay 的 Summer Spice 宣傳活動，以標語「家庭是混亂的，家庭是令人困惑的，食物卻不是」（Family is chaotic. Family is confusing. Food isn't.）作為核心。
英文原文
Chef Bombay — a Canadian family-owned brand that has been producing authentic Indian frozen meals, naan, appetizers, and desserts for over 25 years and now distributes to more than 6,500 grocery stores across North America — has launched a new brand campaign titled Summer Spice. This initiative is developed in partnership with Toronto agency Hunting the Hunter.
The Summer Spice campaign moves away from conventional food advertising tropes by adopting a cinematic, story-driven approach that places family dynamics and emotional authenticity at the forefront. The narrative centers on the humorous, unpredictable, and emotionally complex realities of family life. It positions food as a constant, grounding presence that connects generations, cultures, and identities through the everyday chaos of shared meals.
Chef Bombay's Summer Spice campaign is anchored by the tagline 'Family is chaotic. Family is confusing. Food isn't.'
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Commercials
- 出處
- strategyonline