聯乘辣甜速食系列
Subway 聯乘 Doritos 推出 Hot Honey Signature Swicy Collection
Subway 推出限時供應的 Hot Honey Signature Swicy Collection，帶來 Doritos Hot Honey Nachos，並配以兩款全新特色潛艇三文治。此舉標誌著這間連鎖店明顯偏離其一貫以三文治為主打的菜單方向。
Hot Honey Signature Swicy Collection 正好把握消費者對甜辣口味日益高漲的興趣。這款玉米片以 Doritos Nacho Cheese 味玉米片為基底，鋪上 Monterey 芝士、新鮮蔬菜，以及連鎖店自家調製的辣蜜糖醬。此菜式提供雞肉、牛排或純芝士三種選擇。
整體而言，全新推出的 Hot Honey Signature Swicy Collection，將一款廣受歡迎薯片品牌熟悉的爽脆口感，與過往於 Subway 宣傳活動中屢獲成功的流行口味結合，打造出一款新穎且適合共享的小食選擇。與 Doritos 的合作，亦為此系列增添品牌跨界聯乘的吸引力。
英文原文
Subway has unveiled a limited-time offering called the Hot Honey Signature Swicy Collection, which introduces Doritos Hot Honey Nachos alongside two new specialty subs. This move marks a notable departure from the chain's traditional sandwich-focused menu.
The Hot Honey Signature Swicy Collection capitalizes on the growing consumer fascination with the sweet-and-spicy flavor profile. The nacho plate uses Doritos Nacho Cheese Flavored Tortilla Chips as the base and tops them with Monterey cheddar, fresh vegetables, and the chain’s proprietary hot honey sauce. This dish is available in chicken, steak, or cheese-only variations.
All in all, the new Hot Honey Signature Swicy Collection offers a novel and shareable snack option that combines the familiar crunch of a popular chip brand with a trending flavor that has proven successful in previous Subway promotions. The partnership with Doritos also adds a layer of brand crossover appeal.
- 來源
- Trend Hunter
- 發布
- 2026-08-18
- 品類
- Branding
- 出處
- newsroom.subway