俏皮超高身罐裝
Coors Light 以 Tallerboy 罐裝吸引目光
Coors Light 推出限量版 Tallerboy——一款設計用來一次容納並冷藏三罐完整啤酒的高身容器。品牌將此產品宣傳為比一般「tallboy」高罐裝更高的形式，慶祝足球盛夏，延續歡呼喝彩的時刻。
此設計直接呼應品牌更宏大的「Coooors Call」概念——透過加入多個「O」字母，延長品牌名稱，呼應著名球評 Andrés Cantor 所帶紅、拉長音的「GOOOOAL」入球歡呼聲。本質上，「Tallerboy 將這股同樣的能量，由屏幕帶到球迷手中——名稱拉長、罐身加高，但罐內盛載的，依然是同一款冰凍暢爽的 Coooors Light」。
Coors Light 的 Tallerboy 售價為 30 美元，僅透過品牌網店限量發售，分兩批於 6 月 11 日及 6 月 18 日推出。
英文原文
Coors Light has introduced the limited-release Tallerboy — a tall canister designed to hold and chill three full cans of beer at once. The brand markets this offering as a taller-than-a-tallboy format to celebrate the summer of soccer and extended cheering moments.
The design plays directly into the brand's larger 'Coooors Call,' which stretches the name with extra Os to match the elongated 'GOOOOAL' cheer made famous by announcer Andrés Cantor. Essentially, "the Tallerboy takes that same energy off the screen and into fans' hands with an elongated name and an elongated can, but with the same ice-cold Coooors Light inside."
Coors Light's Tallerboy is priced at $30 and available exclusively through the brand's online shop in two limited drops on June 11 and June 18.
- 來源
- Trend Hunter
- 發布
- 2026-06-09
- 品類
- Publicitystunts
- 出處
- foodandwine