演員主演內衣宣傳活動
Lacoste 起用 Taylor Zakhar Perez 拍攝復古風廣告
Lacoste 公布一則由演員 Taylor Zakhar Perez 主演的全新內衣廣告活動，標誌著品牌與這位演員合作的第二年。這則廣告呈現 Perez 置身於一個融合復古元素與當代造型的場景之中，貼合 Lacoste 一貫的視覺形象，同時強調自信與克制感。
這輯廣告影像由攝影師 Angelo Pennetta 於巴黎一間健身房更衣室內拍攝，聚焦於準備及沉思的片刻。這個場景，用以傳達心理專注與身體力量之間的平衡，為現代男子氣概帶來一種節制而有分寸的詮釋。場地及構圖的選擇，強化了一種私密、低調的氛圍，與品牌的傳統底蘊一脈相承。
這則由 Simon Cahn 執導的廣告影片，以精緻的視覺效果、含蓄的幽默感，以及法式風格元素，與靜態影像相輔相成。由 Jason Bolden 主理的造型設計，引入將經典比例與現代剪裁融合的輪廓，將這次展示的內衣設計，定位為 Lacoste 產品組合中既雋永又銳意前瞻的一員。
英文原文
Lacoste has unveiled a new underwear campaign featuring actor Taylor Zakhar Perez, marking the second year of collaboration between the brand and the actor. The campaign presents Perez in a setting that blends vintage references with contemporary styling, aligning with Lacoste’s established visual identity while emphasizing confidence and restraint.
Shot by photographer Angelo Pennetta in a Parisian gym changing room, the campaign imagery focuses on moments of preparation and reflection. The setting is used to convey a balance between mental focus and physical strength, offering a measured interpretation of modern masculinity. The choice of location and composition reinforces an intimate, understated atmosphere consistent with the brand’s heritage.
The campaign film, directed by Simon Cahn, complements the still imagery through refined visuals, subtle humor, and elements of French stylistic influence. Styling by Jason Bolden introduces silhouettes that merge classic proportions with modern tailoring, positioning the featured underwear designs as both timeless and forward-looking within Lacoste’s product portfolio.
- 來源
- Trend Hunter
- 發布
- 2026-01-26
- 品類
- Underwear
- 出處
- lacoste