可自訂網球賽事快閃店
Lacoste 攜手 Tennis Giant 打造 National Bank Open
Lacoste 與 Tennis Giant 於蒙特利爾 National Bank Open 網球公開賽合作，打造一項互動式公眾活動，讓賽事觀眾可利用限定的傳承主題布章，自訂特選服飾及配件。這個期間限定店為粉絲提供一個超越傳統零售體驗、可親身參與的品牌互動方式。是次活動亦配合 Lacoste 近期於 CF Toronto Eaton Centre 及 CF Carrefour Laval 精品店翻新工程，藉此強化其在加拿大市場的整體佈局。
消費者可從一系列以 Lacoste 90 年網球傳承為靈感的布章中挑選，為品牌悠久歷史提供實在的連結，吸引重視真實性及品牌故事的消費者。Lacoste x Tennis Giant 活動亦善用現場體育賽事的社交特性，參加者可將自己的創作分享至社交媒體、標籤品牌，並與其他粉絲互動交流。
英文原文
Lacoste partnered with Tennis Giant at the National Bank Open in Montreal to create an interactive public activation where tournament attendees could customize select apparel and accessories using exclusive heritage-inspired patches. This pop-up offers fans a hands-on way to engage with the brand beyond the traditional retail experience. This initiative also coincides with Lacoste’s broader efforts to strengthen its Canadian presence through the recent revitalization of its boutiques at CF Toronto Eaton Centre and CF Carrefour Laval.
The ability to select from patches inspired by Lacoste’s 90-year tennis heritage provides a tangible link to the brand’s storied history, appealing to consumers who value authenticity and storytelling in their purchases. The Lacoste x Tennis Giant activation also leverages the social nature of live sporting events, as participants can share their creations on social media, tag the brand, and engage with other fans.
- 來源
- Trend Hunter
- 發布
- 2026-08-21
- 品類
- Artdesign
- 出處
- lesfacons