錯字龍舌蘭廣告牌
Patrón Tequila新廣告以錯字帶出添加劑議題
根據墨西哥的相關規定，龍舌蘭酒生產商在法律上可加入最多佔產品重量 1% 的特定添加劑，而無需在酒瓶標籤上作任何披露，Patrón Tequila 最新的廣告牌正是要提醒大眾這一點。「大多數人絕對想不到，自己手上的龍舌蘭酒可能含有甘油、橡木萃取物、糖漿或焦糖色素，」Patrón Tequila 全球高級副總裁 Roberto Ramirez-Laverde 表示。「在 Patrón，我們自 1989 年起一直只使用同樣的三種原料——100% 韋伯藍龍舌蘭、水及酵母——我們相信人們有權知道杯中物的真正成分。」
Patrón 在美國主要城市推出的最新廣告牌，透過刻意拼錯字詞的訊息（例如「atrificial flvaor」及「atrificial swetness」），巧妙地凸顯這款烈酒的原料成分，以及不含什麼成分，藉此提醒大眾正視成分透明度議題。
英文原文
Under Mexican regulations, tequila producers are legally allowed to include up to 1% of the weight of the product in specific additives without disclosing them anywhere on the bottle label, and the newest Patrón Tequila billboards call attention to this. "Most people would never guess that their tequila might contain glycerin, oak extract, sugar-based syrup, or caramel coloring," said Roberto Ramirez-Laverde, Global Senior Vice President, Patrón Tequila. "At Patrón, we have used the same three ingredients since 1989–100% Weber Blue Agave, water, and yeast–and we believe people deserve to know what is in their glass."
Patrón's latest billboards in major United States cities call attention to ingredient transparency with misspelled messaging that cleverly shows what the spirit is made of, and what it's not, like "atrificial flvaor” and “atrificial swetness."
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Billboards
- 出處
- prnewswire, patrontequila