迷你巡遊花車
時隔十多年，Goldfish 再度重返 Macy's Thanksgiving Day Parade，帶來奇趣新花車「The Littlest Float」。這輛花車長度僅相當於 14 塊 Goldfish 餅乾，是遊行悠久歷史上出現過最小的花車。儘管體積細小，這次活動仍展現出品牌一貫的趣味與創意，為深受喜愛的節日傳統帶來輕鬆一筆。
靈感源自品牌熱門廣告《Snow Day》，The Littlest Float 花車巡遊彩車，捕捉了 Goldfish 餅乾在「一個充滿節日氣氛的冬日仙境中，滑雪橇、溜冰、堆雪人」的歡快精神。此概念呼應了 Goldfish 更廣泛的品牌訊息——即使是最微小的時刻，以及最微小的零食，同樣能激發喜悅與連繫。
觀眾可於第 99 屆梅西感恩節大遊行中，一睹 The Littlest Float 的風采。此活動將持續至整個節日季節，鼓勵粉絲透過品嚐美國各地零售商有售的心愛 Goldfish 口味，延續節日的溫暖與樂趣。
英文原文
Inspired by the brand’s popular 'Snow Day' advertisement, The Littlest Float captures the cheerful spirit of the Goldfish crackers as they "sled, skate, and build snowmen in a festive winter wonderland." The concept reflects Goldfish’s broader message that even the smallest moments—and snacks—can spark joy and connection.
Audiences can see The Littlest Float during the 99th Macy’s Thanksgiving Day Parade. The campaign continues throughout the season, encouraging fans to extend the warmth and fun of the holidays by enjoying their favorite Goldfish varieties available at retailers across the U.S.
- 來源
- Trend Hunter
- 發布
- 2025-11-06
- 品類
- Bizarre
- 出處
- pepperidgefarm