巨型毛球宣傳噱頭
The Tumblehair 於紐約街頭宣傳 K18 的新款護髮精華
在 AI 時代，網上所見所聞是否真實，往往難以輕易取信於人，而 K18 這次確實成功引起社交媒體用戶熱議——The Tumblehair，一個在紐約街頭滾動的巨型毛球。此裝置為宣傳其 FutureIQ 頭髮長效精華而製作，K18 的 The Tumblehair 其實是一個真實建造的大型實體道具，用以象徵 1,610 億條髮絲——即紐約人集體使用這款全新頭髮長效精華後，可望保留的頭髮數量。
在剛過去的周末，The Tumblehair 途經中城、西村、唐人街及海港區，並將於 K18 的「頭髮長效實驗室」快閃活動期間，停駐於 Sephora Meatpacking 分店，屆時將提供免費頭皮分析、一對一諮詢、扭蛋機遊戲等活動。
英文原文
In the age of AI, it's not always easy to trust that what's seen or heard online is actually real, and K18 certainly got social media users talking with The Tumblehair—a giant hairball that rolled down the streets of New York. Created to promote its FutureIQ Hair Longevity Serum, K18's The Tumblehair was, in fact, a real, large physical prop constructed to represent 161 billion strands of hair, or the specific amount of hair New Yorkers could collectively retain using the new hair longevity serum.
Over the weekend, The Tumblehair made its way through Midtown, the West Village, Chinatown and the Seaport, and it will stop at the Sephora Meatpacking location as part of K18's Hair Longevity Lab pop-up activation, which will offer complimentary scalp analyses, one-on-one consultations, a claw machine, and more.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Branding
- 出處
- newbeauty