大麻店友善投票宣傳活動
Curaleaf 推出「Toke the Vote」宣傳活動
Curaleaf 於選舉季節期間，在其亞利桑那州各分店，以及佛羅里達州及伊利諾伊州部分分店，推出一項俏皮的活動，命名為 Toke the Vote。透過這項策略性計劃，品牌旨在以一種輕鬆、不偏不倚的方式，與顧客互動。
Toke the Vote 計劃，推出三款特別品牌化的混合品種——Kamala Kush、Donald OG 及 Space Jill——各以政治人物或政治主題命名。各分店提供銷售進度更新，讓顧客能夠追蹤這場「競賽」，觀察哪款品種能率先售罄。第一個完全售罄的品種，將贏得 Toke the Vote 這場「民調」。
Curaleaf 的 Toke the Vote 活動，無疑為一貫的選舉季節互動方式，帶來一次俏皮的全新演繹。消費者很可能會覺得這項活動別具趣味，因其巧妙融合了選舉季節的熱鬧氣氛，與大麻文化。
英文原文
Curaleaf ran a cheeky campaign, dubbed Toke the Vote, during election season across its dispensaries in Arizona, select locations in Florida, and Illinois. Through this strategic initiative, the brand aimed at engaging customers in a lighthearted, nonpartisan experience.
Toke the Vote initiative featured three specially branded hybrid strains — Kamala Kush, Donald OG, and Space Jill — ach named after political figures or themes. The dispensaries offered updates on sales progress, allowing customers to follow the 'race' as each strain competed to sell out first. The first to be fully sold out would win the Toke the Vote 'polls.'
Curaleaf's Toke the Vote campaign undoubably introduced a playful twist to the usual election season engagement. Consumers likely found this campaign interesting for its blend of political season excitement and cannabis culture.
- 來源
- Trend Hunter
- 發布
- 2024-11-08
- 品類
- Political
- 出處
- fox10phoenix