體育款待計劃
American Express 擴展其 2026 年 US Open 體驗
美國運通（American Express）正擴大其 2026 年美國網球公開賽的體驗活動，推出全新「Tennis Rhythm Rally」數碼遊戲及免費手機鏈及吊飾製作站，並保留客戶喜愛的定製網球及 Dove 清爽補給站等常設項目。美國運通亦於指定時段，為持卡人提供現場免費 MTA 地鐵及巴士乘車服務，藉此鼓勵紐約市旅遊業。
持卡人專屬禮遇包括一個貴賓室，提供以網球主題罐裝呈現的 The Moët Serve 特調飲品、手寫明信片製作站，以及供 Platinum 及 Centurion 會員使用的舒緩按摩椅。Centurion 貴賓室供應主廚 Kwame Onwuachi 及 Michael Solomonov 炮製的菜式，以及賽事招牌 GREY GOOSE Honey Deuce 雞尾酒。Resy 亦與品牌合作，每日提供即日訂座服務。
今年擴大的體驗活動顯示，持續性的體育贊助如何得以不斷演變，季復一季為持卡人帶來新鮮、實在的價值，維持其參與程度。
英文原文
American Express is expanding its activations for the 2026 US Open experience, introducing a new 'Tennis Rhythm Rally' digital game and a complimentary phone chain and charm station alongside returning fan favorites such as customized tennis balls and a Dove refresh station. American Express is also offering free MTA subway and bus rides to Card Members on-site during select hours to encourage tourism in New York City.
Exclusive Card Member perks include a lounge featuring The Moët Serve specialty drink in a tennis-themed can, a handwritten postcard station and wellness massage chairs for Platinum and Centurion Members. The Centurion Lounge offers dishes from chefs Kwame Onwuachi and Michael Solomonov, along with the tournament's signature GREY GOOSE Honey Deuce cocktail. Resy has also partnered with the brand to offer same-day reservations daily.
This year's expanded activations show how sustained sports sponsorships can continue to evolve to deliver fresh, tangible value that keeps Card Members engaged season after season.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Sports
- 出處
- americanexpress