電影感高級時裝短片
Versace 發佈2026年秋季宣傳短片《Versace Obsessed，Chapter II》。此宣傳由 Steven Meisel 拍攝，以一系列電影感短片呈現，捕捉品牌對新一代的持久影響力。
Versace Obsessed 第二章，透過融合 1990 至 2000 年代的檔案雜誌、以往未曾曝光的物品，以及探索 Gianni Versace 奢華世界的珍稀典籍，將品牌的過去、現在與未來連結一起。此廣告活動作為一段持續敘事的延伸，透過以視覺文化及珍藏物件環繞其拍攝主體，彰顯 Versace 獨一無二美學的力量，藉此強化品牌無可比擬的獨特態度。而 2026 年秋冬系列本身，則透過乾淨利落卻不失優雅的表達方式，向 Gianni 及 Donatella Versace 所建立的核心設計理念致敬——粗獷與奢華、神聖與世俗、經典主義與街頭風格——並貫穿品牌標誌性的美杜莎、希臘迴紋圖案，以及皮革與金屬大膽碰撞的設計語言。
英文原文
Versace Obsessed, Chapter II brings the house's past, present, and future together through a narrative that incorporates archival magazines from the 1990s and 2000s alongside previously unseen objects and rare volumes exploring Gianni Versace's opulent world. The campaign serves as an evolution of an ongoing story, as it reinforces the brand's inimitable attitude by surrounding its subjects with visual culture and artifacts that assert the power of Versace's singular aesthetic. The Fall/Winter 2026 collection itself honours foundational codes established by Gianni and Donatella Versace—grit and glamour, the divine and dirty, classicism and the street—through uncomplicated elegance expressed in the House's unmistakable motifs of Medusa, Greca, and a daring clash of leather and gold.
- 來源
- Trend Hunter
- 發布
- 2026-08-08
- 品類
- Commercials
- 出處
- versace