互動貓小食
DELECTABLES 成為全球排名第一的濕糧貓小食品牌
尤妮佳（Unicharm）旗下 Hartz Mountain Corporation 宣布，「DELECTABLES」濕貓小食按零售額計算，已成為全球排名第一的濕貓小食品牌，此成就適逢與國際貓咪日同期公布。此品牌於 2016 年推出，憑藉多元化的手餵形式，包括經典的 Lickable Treat、互動式 Squeeze Up 及 Lickable Spoon，旨在促進貓咪與主人在各生命階段的感情連繫，其受歡迎程度不斷提升。
DELECTABLES 業務已由美加核心市場，擴展至澳洲及墨西哥。此擴張為尤妮佳更廣泛的寵物護理部門作出貢獻，該部門在 2025 財年錄得淨銷售額 1,561 億日圓，按年增長 5%。
尤妮佳亦持續拓展全球業務，包括全面進軍印度寵物護理市場，並與巴西寵物食品製造商 Nutrie 建立合作夥伴關係。
英文原文
Unicharm's Hartz Mountain Corporation announced that 'DELECTABLES' wet cat treats have become the No. 1 global wet cat treat brand by retail value, an achievement timed to coincide with International Cat Day. Launched in 2016, the brand has grown in popularity through versatile, hand-fed formats, including the classic Lickable Treat, the interactive Squeeze Up and Lickable Spoon, designed to foster bonding between cats and owners across all life stages.
DELECTABLES has expanded beyond its core U.S. and Canadian markets into Australia and Mexico. This expansion contributes to Unicharm's broader pet care division, which reached 156.1 billion yen in net sales for FY 2025, a 5% year-over-year increase.
Unicharm has also pursued global expansion, including a full-scale entry into India's pet care market and a partnership with Brazilian pet food manufacturer Nutrie.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Pets
- 出處
- businesswire