主廚主導柴火烤肉概念
ROSTO 將柴火烤肉帶入新澤西州郊區
ROSTO 於新澤西州 Tenafly 開業，設有全美少數在室內採用全木柴烤爐的旋轉燒烤系統，主廚 Nitzan Raz 掌舵，其履歷橫跨 Jean-Georges 及 Nobu Tribeca。這個概念採用來自 Amish 農場、放養且不含抗生素的雞隻，供應每隻定價 29 美元的全雞，配以耶路撒冷朝鮮薊配 za'atar 香料及焦糖化椰菜等配菜。
這次開業反映一項更廣泛的轉變——隨著牛肉價格上升，廚師正轉向以雞肉為主打的餐單。2026 年牛肉成本上升 10.7%，相比之下，家禽僅上升 1%，同時美國牛群數量正處於 75 年來的低位。ROSTO 加入一波由主廚主導的旋轉燒烤概念浪潮，當中包括布魯克林的 Johnny's 及 Mister Cheeks。
這間佔地僅 800 平方呎的小型店舖，配合以外賣為主導的銷售模式，由行政總裁 Jonathan Krieger 領軍，旨在將這股潮流帶入市郊地區。ROSTO 反映著重品質的主廚主導概念，正押注消費者對這個日常用餐場合，確實存在對更精緻選擇的胃口。
英文原文
ROSTO opened in Tenafly, New Jersey, featuring one of the few fully wood-fired rotisserie setups indoors in the country, led by chef Nitzan Raz, whose résumé spans Jean-Georges and Nobu Tribeca. The concept sources pasture-raised, antibiotic-free chicken from Amish farms and offers whole birds for $29 alongside sides such as Jerusalem artichokes with za'atar and caramelized cabbage.
The launch reflects a broader shift as rising beef prices push chefs toward chicken-centric menus. Beef costs rose 10.7% in 2026, compared with just 1% for poultry, amid a 75-year low in the U.S. cattle herd. ROSTO joins a wave of chef-driven rotisserie concepts, including Johnny's and Mister Cheeks in Brooklyn.
Its compact 800-square-foot footprint and off-premise-heavy sales model, led by CEO Jonathan Krieger, aim to bring the trend into the suburbs. ROSTO signals how quality-focused, chef-led concepts are betting there is real appetite for a more elevated alternative in that same everyday occasion.
- 來源
- Trend Hunter
- 發布
- 2026-08-20
- 品類
- Business
- 出處
- rostochicken