策略性美妝零售擴張
Urban Outfitters 支持 Yes Day Beauty 進軍美國市場
Urban Outfitters 深化其於美容品類的投資，獨家於美國實體店引進 Yes Day Beauty——一個由 14 歲創業者 Coco Granderson 創立、並與屢獲殊榮的化妝品化學家 Ron Robinson 合作研發的新興護膚品牌。
Yes Day Beauty 誕生的初衷，是為年輕消費者簡化護膚流程，提供溫和有效的配方，讓自我護理變得平易近人、充滿樂趣。此系列產品因採用專有的 Yes Magic 複合配方而突出——這是一套結合益生菌、鎖水因子及抗氧化成分的配方，旨在支援健康保濕的肌膚狀態。產品陣容包括 Float Foam Cleanser 潔面泡沫、Whip Dream Moisturizer 保濕霜、Inner Beam Hydration Mist 保濕噴霧，以及 Lip Sweetie Lip Mask 唇膜，現亦推出全新柚子雪芭口味。
此次合作標誌著 Yes Day Beauty 首度於美國設立實體零售據點，亦體現出這家零售商持續致力，向顧客引進具文化共鳴、屬於新世代的美容品牌。
英文原文
Urban Outfitters has deepened its investment in the beauty category with the exclusive U.S. brick-and-mortar launch of Yes Day Beauty — an emerging skincare brand founded by 14-year-old entrepreneur Coco Granderson and developed alongside award-winning cosmetic chemist Ron Robinson.
Yes Day Beauty was created to simplify skincare for young consumers. It offers a gentle, effective formulas that make self-care approachable and joyful. The products stand out thanks to the inclusion of the proprietary Yes Magic complex — a blend of probiotics, moisture magnets, and antioxidants designed to support healthy, hydrated skin. The product lineup includes the Float Foam Cleanser, Whip Dream Moisturizer, Inner Beam Hydration Mist, and Lip Sweetie Lip Mask, now available in a new Yuzu Sorbet flavor.
The partnership marks Yes Day Beauty's first physical retail presence in the United States and reflects the retailer's continued focus on introducing culturally relevant, next-generation beauty brands to its customers.
- 來源
- Trend Hunter
- 發布
- 2026-07-14
- 品類
- Market
- 出處
- prnewswire