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The adidas Originals by JENNIE collaboration marks the BLACKPINK artist's transition from global ambassador to design collaborator with her first co-created collection for the sportswear label. A minimalist teaser introduces the project through a monochromatic outfit featuring a tracksuit jacket, high-waisted fitted shorts and heel-less, toe-less dance socks against a black backdrop. The understated styling signals a shift toward a refined aesthetic while establishing the new collaborative sub-label as a distinct extension of adidas Originals.

The announcement follows JENNIE's appearances in previous global campaigns and lifestyle partnerships, expanding her role into product development. Initial visuals emphasize clean silhouettes and movement rather than bold graphics, highlighting the collection's pared-back design direction. The adidas Originals by JENNIE collection will be unveiled in full on September 1.