店內AI鏡子裝置

shu uemura, the Japanese makeup brand under the L'Oréal umbrella, has collaborated with the AI platform LOOOK.AI to launch the AI Mirror — a permanent in-store installation at its newly renovated global flagship, shu:ARTstage in Tokyo's Omotesando Hills district.

The AI Mirror embeds the digital intelligence behind an actual reflective glass surface rather than displaying a live camera feed on a screen. As a result, customers maintain a direct, natural view of their own reflection while AI-generated content and analysis appear as an overlay.

The process begins when a user activates a touch interface designed to resemble a digital makeup brush, which then initiates a three-dimensional facial scan that assesses multiple anatomical features. This includes overall face shape, proportional ratios, and the balance of individual features. Upon completion, the system synthesizes this data into a personalized Face ID summary that provides targeted recommendations.