戶外廣告
數據驅動體育文化廣告
Air Transat 戶外廣告宣傳活動比較機票價格
備受期待的體育賽事門票，向來價格高昂，隨著加拿大準備主辦世界盃，加拿大航空公司 Air Transat 推出一項宣傳活動，比較球迷心儀國家隊球賽門票，與往返該國來回機票的實時價格。這些廣告以一片草地及一片藍天分割畫面，凸顯出以逾 3,800 美元觀賞葡萄牙球隊比賽，與以低至 799 美元的來回機票前往葡萄牙觀賽之間的巨大落差。
英文原文
Ticket prices for anticipated sports tournaments are historically high, and as Canada gears up to host the World Cup, Canadian airline Air Transat created a campaign that compares real-time costs between match admission and return flights to the country fans are rooting for. These ads are split to show turf on one side and blue sky on the other, highlighting the major differences between watching Portugal play for over $3,800 or seeing Portugal with round-trip tickets starting at $799.
- 來源
- Trend Hunter
- 發布
- 2026-05-14
- 品類
- Billboards
- 出處
- famouscampaigns