喜劇演員代言止汗劑宣傳活動
Dove 推出 Dove Clinical + Care Antiperspirant，一系列提供延長止汗保護並兼具護膚效果的全新止汗劑。該配方聲稱可提供 96 小時防護，抵禦由高溫、壓力及荷爾蒙波動等常見因素引發的排汗。除了控制汗水及異味的主要功能外，配方亦含有百分之七的滋潤精華，溫和呵護肌膚。
為突顯其著重效能的 Clinical + Care 止汗劑，並圍繞這次推出建立社群，這個品牌與喜劇演員 Hannah Berner 合作——她公開表示自己是容易大量出汗人士的一員。Dove 與 Berner 攜手於紐約市舉辦了一場名為 Pits and Giggles 的喜劇活動，邀請多位女性喜劇演員，分享關於出汗、幽默又引起共鳴的軼事。此計劃將延續至一系列即將推出、名為 Sweaty Girls Survival Guide 的社交媒體節目，屆時 Berner 將與觀眾分享的故事互動，並就如何在各種社交及職場場景中應對出汗問題，提供輕鬆的建議。
英文原文
To highlight its performance-driven Clinical + Care Antiperspirant and build a community around this launch, the brand has partnered with comedian Hannah Berner, who openly identifies with the experience of someone who sweats a lot. Together, Dove and Berner hosted a comedy event in New York City called Pits and Giggles, which featured a lineup of female comedians sharing humorous and relatable anecdotes about perspiration. This initiative is set to continue with an upcoming social media series titled the Sweaty Girls Survival Guide, where Berner will interact with audience stories and offer lighthearted advice for managing sweat in various social and professional scenarios.
- 來源
- Trend Hunter
- 發布
- 2026-03-06
- 品類
- Humor
- 出處
- moomoo