星光熠熠幽默啤酒宣傳活動
Bud Light 的 Keg 廣告於 Super Bowl LX 播出
Bud Light 推出一項多面向的啤酒廣告活動，簡稱為「Keg」。此推廣計劃以一則為第 60 屆超級碗打造的重量級電視廣告作為核心。
Bud Light 的這項啤酒廣告活動，善用品牌長期作為 NFL 官方啤酒贊助商的地位，並邀請音樂人 Post Malone、喜劇演員 Shane Gillis 及前四分衛 Peyton Manning 三位名人共同演出。這則廣告以幽默手法，描繪一群婚禮賓客混亂地追逐一個失控滾走的 Bud Light 啤酒桶。廣告配樂選用 Whitney Houston 經典金曲《I Will Always Love You》。
除了 Bud Light 這則幽默的啤酒廣告活動外，「Keg」推廣計劃亦輔以一項超值優惠——品牌為購買啤酒桶的顧客提供 60 美元回贈，並於三藩市灣區舉辦一場由 Post Malone 主演的獨家演唱會活動。
英文原文
Bud Light boasts a multifaceted beer campaign, simply titled 'Keg.' The promotional initiative is anchored by a major television advertisement for Super Bowl LX.
Bud Light's beer campaign leverages the brand's longstanding position as the Official Beer Sponsor of the NFL and features a celebrity trio composed of musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning. The commercial narrative humorously depicts a wedding party chaotically pursuing a runaway Bud Light keg. The ad is set to Whitney Houston's legendary 'I Will Always Love You.'
In addition to Bud Light's humorous beer campaign, the Keg promotional initiative is supported by a value-based deal, with the brand providing a $60 rebate on keg purchase and an exclusive concert event in the San Francisco Bay Area featuring Post Malone.
- 來源
- Trend Hunter
- 發布
- 2026-02-02
- 品類
- Humor
- 出處
- admeter.usatoday