以雞肉為主題的廣告活動
KFC 推出名為「Believe in Chicken」的廣告活動
KFC 於多個廣告平台上，推出名為「Believe in Chicken」的活動，最終壓軸廣告於 ITV 上播出，於歐洲盃德國對蘇格蘭的揭幕戰期間播放。此計劃背後的創意廣告公司是 Mother，此活動被視為 KFC 至今規模最大的一次廣告計劃。Believe in Chicken 不僅僅是一句宣傳語；它反映出 KFC 對供應正宗雞肉的堅持承擔。
這項大規模的活動，於廣告牌、巴士、酒吧周邊產品、藝術壁畫，甚至於英國西敏及蓋特威克機場附近展示的一個由 260 隻雞組成的巨型標誌之上呈現。廣告播出前的宣傳，刻意保持神秘感，以激發大眾好奇心，而這則廣告的主要目標，則是吸引觀眾，「讓他們隨之起舞，或至少感受到這股氛圍」。
英文原文
KFC released a campaign called 'Believe in Chicken' across various advertising platforms before its final commercial airing on ITV. It aired during the opening match at the Euro Cup which featured Germany vs. Scotland. The creative agency behind this initiative is Mother, and the campaign is considered KFC's most significant one to date. Believe in Chicken goes beyond being just a tagline; it reflects KFC's commitment to serving authentic chicken.
This extensive campaign is showcased on billboards, buses, pub merchandise, art murals, and even a 260-chicken icon near Westminster and Gatwick airports in England. Pre-commercial advertisements were intentionally mysterious to pique curiosity, while the main goal of the commercial was to captivate viewers and "get them to dance or at least feel the vibes."
- 來源
- Trend Hunter
- 發布
- 2024-06-20
- 品類
- 出處
- creativereview