印刷版健康通訊
KIC 推出免費每週健康專欄——the Ritual
KIC 作為澳洲領先的健康及養生平台，將其免費每週電子健康通訊——命名為《The Ritual》——第二度推出印刷版本。此舉將這份電子通訊的觸及範圍，延伸至實體發行層面，以季刊形式呈現，內容根據讀者反饋及開啟率數據，精選表現最佳的文章編纂而成。
《The Ritual》印刷版，為消費者帶來一份遠離數碼疲勞的喘息空間，同時透過個人隨筆、專訪、趨勢分析及社群故事，提供具公信力的健康及文化洞見，這些內容更著重真實感，而非健康產業中常見、往往難以企及的理想願景。此刊物的電子版本，平均每週讀者人數超過 10 萬人，開啟率高達 54.5%，成績亮眼。
此印刷版健康電子通訊，將透過墨爾本各地的酒吧、健康場所及酒店免費派發，帶來一種數碼平台難以複製的偶然發現體驗。
英文原文
KIC, Australia's leading health and wellness platform, has brought its free weekly wellness newsletter — dubbed The Ritual — to print for a second time. This move extends the digital newsletter's reach into physical distribution as a quarterly publication curated from the best-performing stories selected using reader feedback and open-rate data.
The printing of The Ritual offers consumers a respite from digital fatigue while providing credible wellness and cultural insights through personal essays, interviews, trend analyses, and community stories that prioritize realism over the often unattainable aspirations prevalent in the wellness industry. The digital version of this publication has an average weekly readership of over 100,000 and an impressive 54.5% open rate.
The printed wellness newsletter, which will be distributed free through wine bars, wellness spaces, and hotels across Melbourne, creates a serendipitous discovery experience that digital platforms struggle to replicate.
- 來源
- Trend Hunter
- 發布
- 2026-08-09
- 品類
- 出處
- kicwellness