自家品牌愛爾蘭威士忌
M&S 聯同Boann Distillery推出Stillness愛爾蘭威士忌
Marks & Spencer 推出 Stillness，一款自家品牌愛爾蘭威士忌，與 Boann Distillery 合作研發，採用三桶混釀工藝，酒精濃度為 40%。此威士忌專為 M&S 顧客獨家研發，現已於零售商愛爾蘭及英國各分店有售。
此酒液歷經兩年研發，M&S 產品開發團隊親身到訪 Boann 位於 Lagavooren 的酒廠，進行現場調配及品鑑工作。Boann Distillery 是一家家族經營酒廠，於愛爾蘭飲品業擁有逾 60 年經驗。Stillness 帶有淡雅香草、蜂蜜般的甜味及柔和橡木香氣，餘韻溫暖，適合純飲或調製雞尾酒。
對消費者而言，Stillness 結合平易近人的自家品牌定價，與工藝酒廠底蘊及地區故事敘述。此次推出，反映出零售業更廣泛的趨勢：雜貨商正開發獨家烈酒，強化自家品牌陣容，同時為顧客提供其他地方無法購得的獨特產品。
英文原文
Marks & Spencer introduced Stillness, an own-label Irish whiskey created in partnership with Boann Distillery, featuring a triple-cask blend bottled at 40% ABV. Developed exclusively for M&S customers, the whiskey is now available across the retailer’s stores in Ireland and the UK.
The liquid was created over two years, with M&S product developers visiting Boann’s Lagavooren distillery for on-site blending and tasting sessions. Family-run Boann Distillery draws on more than 60 years of experience in the Irish drinks industry. Stillness offers notes of gentle vanilla, honeyed sweetness and soft oak, followed by a warming finish designed for both sipping and mixing.
For consumers, Stillness combines accessible private-label pricing with craft distillery provenance and regional storytelling. The launch reflects a broader retail trend of grocers developing exclusive spirits that strengthen own-brand ranges while offering shoppers distinctive products unavailable elsewhere.
- 來源
- Trend Hunter
- 發布
- 2026-08-01
- 品類
- Retail
- 出處
- thespiritsbusiness, marksandspencer