俏皮反分享食物宣傳活動
KFC 以特別宣傳活動推廣單人餐桶
KFC 在瑞典推出全新宣傳活動，推廣其全新 Bucket For One 產品，藉此吸引消費者目光。
此行銷項目與 Uncommon Creative Studio Stockholm 合作研發，鼓勵年輕消費者捍衛自己的食物、不被他人分享。此速食連鎖店宣傳活動，由 Attest 一項調查數據支持——調查指出，每十名年齡介乎 18 至 35 歲的瑞典年輕人中，便有七人對被迫分享自己的速食感到不滿，然而僅有 9% 的人敢於直接拒絕分享。KFC 憑藉其 Bucket For One——一款單人份量、單人定價的選項——正正為這類受挫消費者提供解決方案。品牌亦透過趣味十足的視覺畫面，建議一些俏皮、甚至略帶激進的保護措施，例如舔一舔、戳一戳，或向雞塊咳嗽，令其他人對這些雞塊失去興趣。
英文原文
KFC is drawing consumer attention with the launch of a new campaign in Sweden that promotes its new Bucket For One offering.
Developed in collaboration with Uncommon Creative Studio Stockholm, this marketing initiative encourages young consumers to protect their food from being shared. The QSR campaign is backed by an Attest survey, which noted that seven in 10 young Swedes between the ages of 18 and 35 express frustration when forced to share their fast food, yet only nine percent feel comfortable saying no outright. KFC provides a solution for such frustrations with its Bucket For One — a solo-sized and solo-priced option that caters to such individuals. Through playful imagery, the brand also suggests cheeky and somewhat drastic protective measures, such as licking, poking, or coughing on chicken pieces to make them unappealing to others.
- 來源
- Trend Hunter
- 發布
- 2026-06-16
- 品類
- Billboards
- 出處
- prnewswire