高知名度香檳宣傳活動
Piper-Heidsieck 香檳品牌持續亮相
Piper-Heidsieck 香檳酒莊宣布重返奧斯卡頒獎典禮及相關活動，包括定於 3 月 15 日舉行的 Governors Ball 及 Academy Museum Gala。此舉標誌著酒莊與電影學院之間的合作關係，將延續至 2027 年。
Piper-Heidsieck 香檳酒莊此前曾於 2015 至 2021 年間，擔任奧斯卡官方氣泡酒供應商，將於這些聚會場合上倒出其招牌 Cuvée Brut 香檳，藉此強化優質美酒世界與電影成就之間的連繫。
這次合作，延續了香檳長久以來在電影中亮相的歷史——始於 1933 年 Laurel and Hardy 一部喜劇作品，那是香檳首次於銀幕上亮相，其後更累積出超過 300 次電影及電視作品的曝光紀錄。這次公布的時機，亦恰逢瑪麗蓮夢露誕辰一百週年紀念。
英文原文
The Piper-Heidsieck Champagne House has announced its return to the Oscars ceremony and associated events, including the Governors Ball and the Academy Museum Gala, which is scheduled for March 15. This venture marks the continuation of a relationship with the Academy that extends through 2027.
The Piper-Heidsieck Champagne House, which previously served as the official sparkling wine of the Oscars from 2015 to 2021, will pour its signature Cuvée Brut at these gatherings and, thus, reinforce a connection between the worlds of fine wine and cinematic achievement.
This partnership builds upon a long history of appearances in film, beginning with a 1933 Laurel and Hardy comedy that marked the first time Champagne was featured on screen, and encompassing more than 300 subsequent film and television placements. The timing of the announcement also coincides with the centennial anniversary of Marilyn Monroe's birth
- 來源
- Trend Hunter
- 發布
- 2026-03-11
- 品類
- Leaders
- 出處
- multivu