無阻力結賬功能
On Running 與Adyen合作推出直接面向消費者的結賬功能
On Running 與 Adyen 合作，優化其橫跨實體及數碼零售渠道的直接面向消費者結賬體驗。這家總部設於瑞士的運動服飾及鞋履品牌，採用 Adyen 的一體化支付平台，並配合 Adyen Uplift——一套以人工智能驅動的支付決策引擎，設計用於動態評估交易，減少結賬過程中的阻力。
該系統會因應顧客行為調整安全審查，而退款及爭議結果則會回饋至模型當中，隨時間提升欺詐判斷的準確度。On Running 亦於實體店採用 Apple Tap to Pay on iPhone 進行交易。該零售商表示，Adyen Uplift 在 12 個月內將全球支付轉化率提升 0.85%，並將欺詐比率降低 0.17%，帶來超過 71,000 宗額外成功交易。
對消費者而言，此技術在維持針對性防欺詐保障的同時，支援更快捷、更流暢的支付流程。是次推行反映零售商在全渠道商務中，對人工智能驅動支付優化的投資日益增加。
英文原文
On Running partnered with Adyen to streamline its direct-to-consumer checkout experience across physical and digital retail channels. The Switzerland-based athletic apparel and footwear brand uses Adyen’s unified payments platform alongside Adyen Uplift, an AI-powered payment decision engine designed to dynamically assess transactions and reduce checkout friction.
The system adjusts security checks based on shopper behaviour, while chargeback and dispute outcomes feed back into the model to improve fraud decisions over time. On Running also uses Apple Tap to Pay on iPhone for in-store transactions. The retailer says Adyen Uplift increased global payment conversion by 0.85% and reduced its fraud rate by 0.17% within 12 months, resulting in more than 71,000 additional successful transactions.
For shoppers, the technology supports faster, more seamless payments while maintaining targeted fraud protection. The rollout reflects growing retailer investment in AI-driven payment optimization across omnichannel commerce.
- 來源
- Trend Hunter
- 發布
- 2026-08-14
- 品類
- Retail
- 出處
- chainstoreage, on