香氛狗糧廣告牌
Ollie 與 Zola 推出「Dog of Honor」宣傳活動
「Dog of Honor」是 Ollie 與 Zola 合作推出的宣傳活動，透過一系列體驗式戶外廣告活動，凸顯狗狗於現代婚禮慶典中日益重要的角色。此計劃靈感源自寵物於婚禮團隊中日益普遍的身影，將焦點帶到犬類伴侶在婚宴籌備過程中，尤其是餐點供應方面，往往被忽略的角色。
此宣傳活動的核心，是一塊題為「Chicken or Beef」的廣告牌，散發出取材自 Ollie 真實蛋白質配方的氣味，為狗狗打造專屬的互動感官體驗。此外，印有品牌標誌的流動廣告車，更巡遊紐約市多個熱門婚禮場地，延伸此活動的曝光度，並於人流密集地點，與新人、賓客及其寵物互動接觸。
英文原文
'Dog of Honor' is a collaborative campaign from Ollie and Zola that highlights the growing role of dogs in modern wedding celebrations through a series of experiential outdoor advertising activations. Inspired by the increasing presence of pets within wedding parties, the initiative draws attention to the often-overlooked role of canine companions during reception planning, particularly in relation to meal offerings.
Central to the campaign is a "Chicken or Beef" billboard infused with scents inspired by Ollie's real protein recipes, creating an interactive sensory experience designed specifically for dogs. Additionally, branded mobile billboards travel to prominent wedding destinations throughout New York City, extending the campaign's visibility and engaging couples, guests, and their pets in high-traffic locations.
- 來源
- Trend Hunter
- 發布
- 2026-07-01
- 品類
- Billboards
- 出處
- ollie, zola