真實無修飾評論宣傳活動
Dove r/eal reviews 分享正面與負面的顧客意見
Dove 的 Intensive Repair 10-in-1 Serum Mask——2025 年獲獎最多的護髮修復面膜——是 Dove r/eal reviews 活動的焦點所在，此活動展示真實消費者評論，正面及負面兼備，以此證明產品的功效。Dove 前往 Reddit——被形容為「網絡上最誠實的地方」——收集真實消費者意見，隨後將這些評論帶到「地球上最誠實的地方」——紐約市。
透過放大真實聲音，Dove r/eal reviews 同時分享好評與差評。部分未經修飾的評論，對產品的香氣有所微言，而另一些評論則盛讚自己所經歷的轉變。
Dove 正透過在紐約市 Flatiron Plaza 舉行的一場實時、沉浸式快閃體驗活動，將 r/eal reviews 活動變成現實，展示真實 Reddit 用戶未經編輯或篩選的評論。
英文原文
Dove's Intensive Repair 10-in-1 Serum Mask—2025's most awarded hair repair mask—is the focus of the Dove r/eal reviews campaign, which features honest consumer reviews, positive and negative, to prove the product's efficacy. Dove took to Reddit, described as "the most honest place on the internet," to gather real consumer opinions, then brought the reviews to "the most honest place on Earth," New York City.
Amplifying authentic voices, Dove r/eal reviews share the good and the bad. While some unfiltered reviews harp on the product's scent profile, others celebrate the transformations they've experienced.
Dove is bringing the r/eal reviews campaign to life with a live, immersive pop-up experience in New York City's Flatiron Plaza, displaying real redditor reviews without editing or filtering.
- 來源
- Trend Hunter
- 發布
- 2026-02-05
- 品類
- Billboards
- 出處
- prnewswire, dove