臨時出走宣傳活動
easyJet Drop Everything 鼓勵說走就走的旅程
臨時起意的旅行自有其令人興奮之處——憑一時衝動作出決定、將必需品匆匆塞進背包、以不抱太多預期展開一場冒險，而 easyJet 推出的 Drop Everything 宣傳活動，正凸顯出精心計劃的假期單純無法複製的這份魅力。此全新宣傳活動配合一項同名網頁工具推出，將臨時起意的旅客，連結至未來 48 小時內出發的航班。easyJet 品牌、策劃及內容主管 Tom Hazelden 表示：「旅行向來充滿驚喜。我們這次全新宣傳活動，旨在啟發顧客以一種全新方式體驗旅行——透過極致的臨時訂票模式。我們深知，即興的舉動能帶來快樂，我們希望協助大家更輕鬆地逃離日常，享受一趟能締造一生難忘回憶的旅程。」
不久後，一場現場遊戲節目，將把 Drop Everything 宣傳活動帶到倫敦街頭，讓路過的行人有機會贏取獎品——包括 48 小時內出發的機票。
英文原文
There's a thrill in last-minute travel, the rush of deciding on a whim, throwing essentials in a bag and beginning an adventure with few expectations, and the easyJet Drop Everything campaign highlights what planned vacations simply can't replicate. This new campaign supports a new web tool of the same name that connects spontaneous travelers to flights leaving within the next 48 hours. "Travel has always been filled with excitement. Our new campaign inspires customers to experience it in a brand new way—through ultra last-minute bookings," said Tom Hazelden, Head of Brand, Planning & Content at easyJet. "We know spontaneous acts generate happiness, and we want to help make it even easier for people to be able to escape the everyday, and enjoy a trip that creates memories for a lifetime."
Soon, a live gameshow will take the Drop Everything campaign to the streets of London, giving passersby the chance to win prizes—including tickets to flights that leave within 48 hours.
- 來源
- Trend Hunter
- 發布
- 2026-06-19
- 品類
- Billboards
- 出處
- creative.salon