高端男士護理品牌
Cutting Edge成為個人護理界新興領導品牌
Cutting Edge 是一個高級男士美容品牌，主打理髮師級表現與以護膚為先的剃鬚理念，獲 Circana 評選為 2026 年「個人護理新興領導品牌」。此獎項根據獨立零售追蹤數據，表彰該品牌在美國市場中，於其品類內錄得最大百分比金額增長的表現。
Cutting Edge 的產品陣容包括配備低敏陶瓷刀片的無線電推剪、配備專屬鍍層動刀片以減少剃鬚後紅腫及刺激的雙速 T 形修剪器、配備陶瓷刀片及內置 LED 燈的全身理容器，以及配備五個可轉動旋轉刀頭及鈦塗層彈性刀片、適用於乾濕環境下均能提供順滑剃感的充電式頭部剃刀。
Cutting Edge 獲 Circana 評為 2026 年「個人護理新興領導品牌」，反映消費者日益轉向能針對不同髮質及膚質特定需求的美容解決方案。
英文原文
Cutting Edge, a premium men's grooming brand that emphasizes barber-grade performance combined with a skincare-first approach to shaving, has been named Circana's 2026 Emerging Leader in Personal Care. This award recognizes the brand for achieving the largest dollar percentage increase in its category within the United States based on independent retail tracking data.
Cutting Edge's product lineup includes cordless hair clippers with hypoallergenic ceramic blades, a dual-speed T-blade trimmer featuring a proprietary coated moving blade designed to reduce razor bumps and irritation, a full-body groomer with a ceramic blade and integrated LED light, and a rechargeable head shaver with five pivoting rotary heads and titanium-coated blades that flex for a smooth shave in wet or dry conditions.
Cutting Edge's recognition as Circana's 2026 Emerging Leader in Personal Care reflects a broader consumer shift toward grooming solutions that address the specific needs of diverse hair textures and skin types.
- 來源
- Trend Hunter
- 發布
- 2026-08-12
- 品類
- Fashionformen
- 出處
- morningstar