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Ted by Ted Baker has debuted its inaugural collection as the fashion brand's first range of styles that embrace functional outerwear, everyday essentials and more. The first collection from the brand's diffusion line is entitled London in Motion and will make its exclusive debut this autumn in the US at Macy's with its Fall 2026 styles.

The range pays homage to the original Ted Baker design ethos, but takes a more relaxed approach to formalwear through shirts, polos, trousers, outwear, knitwear and everyday essentials. The various styles identify how a person doesn't have to give up comfort when it comes to formalwear to better accommodate for the modern consumer who's increasingly on the go and maintaining a varied schedule.

Senior Director, Creative Design at ULAC Gina Ottomanelli commented on the Ted by Ted Baker collection saying, "Our vision for Ted by Ted Baker was to create a menswear collection that feels authentically British while speaking to today’s global consumer. The collection reflects the craftsmanship and design heritage people associate with Ted Baker, reimagined through a more contemporary, relaxed lens. It’s about timeless style, individuality and clothing that fits naturally into everyday life.”