鄉郊風格時裝宣傳
Burberry 推出 Escape to the Countryside 宣傳活動
Burberry 發布「Escape to the Countryside」宣傳活動，標誌著 Moses Martin 首次亮相時裝宣傳活動，同場演出的還有 Edie Campbell、Nora Attal 及 Sang Woo Kim。此活動記錄一群朋友於夏日展開的公路旅程，由城市駛向英國鄉郊，最終抵達位於北安普敦郡的歷史莊園 Deene Park。Martin 所屬樂隊 People I've Met 為此活動配樂，選用其歌曲《For Hire》。
此宣傳活動展示 Burberry 2026 秋季系列，包括採用經典米色 House Check 格紋的配飾、棉質珠地布 Polo 恤、格紋泳衣，以及外套系列，包括男裝防水 Leadenham 風衣及女裝抽褶下擺 Tillydrine 大衣。
隨著歷史悠久的時裝品牌紛紛擁抱懷舊敘事，Burberry 藉此展示出植根於場所、音樂及故事敘述的宣傳活動，如何能在產品本身以外，強化品牌身份認同。
英文原文
Burberry unveiled 'Escape to the Countryside,' marking Moses Martin's fashion campaign debut alongside Edie Campbell, Nora Attal and Sang Woo Kim. The campaign follows a group of friends on a summer road trip from the city to the English countryside, culminating at Deene Park, a historic manor estate in Northamptonshire. Martin's band, People I've Met, provides the soundtrack with its song For Hire.
The campaign showcases Burberry's Autumn 2026 collection, featuring House Check accessories in archive beige, cotton piqué polo shirts, check bikinis and outerwear including the men's water-resistant Leadenham trench and the women's ruched-hem Tillydrine coat.
As heritage fashion houses lean into nostalgic storytelling, Burberry shows how campaigns rooted in place, music and storytelling can strengthen a brand's identity beyond the products themselves.
- 來源
- Trend Hunter
- 發布
- 2026-07-07
- 品類
- Ultraluxury
- 出處
- burberryplc