可沖走雜誌
廁紙品牌 Cushelle 印製了一本刊登在軟身廁紙上的刊物
廁紙品牌 Cushelle 推出限量版刊物《Porcelain》,號稱全球首本可沖走式雜誌,每一頁均可獨立閱讀、撕下並沖走。Cushelle 發現有相當高比例的人(79% 的英國人)會躲進洗手間享受片刻寧靜,於是打造出這款產品,以輕鬆實用的方式,透過星座運程、輕鬆小品、益智遊戲及其他內容,支持大家享受獨處時光。這本開創先河的雜誌,延續了 Cushelle 的 Selfishly Soft 品牌理念,該理念以優先照顧個人舒適的微小時刻為核心,而這一切正是從 Cushelle 的柔軟觸感開始。
這本印刷於廁紙上的多功能 Cushelle Porcelain 雜誌,採用對肌膚安全、適合沖走的油墨,並設有易撕頁面,最終目的是讓大家能親身體驗品牌產品的奢華感與柔軟觸感。
英文原文
Toilet roll brand Cushelle debuted a limited-edition title, Porcelain, touted as the world's first flushable magazine, complete with pages that can be read, torn and flushed individually. Upon finding that a high percentage of people (79% of Brits) escape to the bathroom for a moment of peace, Cushelle created a product to playfully and practically support solo time with horoscopes, light-hearted articles, puzzles and other activities. This first-of-its-kind magazine builds on Cushelle’s Selfishly Soft platform, which centers on prioritizing small moments of personal comfort, starting with the softness of Cushelle.
The multi-purpose Cushelle Porcelain magazine printed on toilet tissue features skin‑safe, flush‑friendly ink, and perforated pages, ultimately helping people to sample the luxuriousness and softness of the brand's product first-hand.
- 來源
- Trend Hunter
- 發布
- 2026-03-25
- 品類
- 出處
- famouscampaigns