農曆新年慶祝手工藝
Tesco 的農曆新年印刷宣傳活動包含自摺紙馬
為慶祝農曆新年，並推廣其新年系列產品，Tesco 與 Reach 合作，將印刷版報紙頁面，變成一項摺紙馬手作活動。作為這次聚焦快炒餐膳優惠、海鮮醬鴨肉麵等內容的報紙全版接管活動一部分，Tesco 在《Daily Mirror》、《Daily Express》及《Daily Star》的互動活動中，附上一份指南，教大家如何以剪下的紅色方塊，摺出一隻新年紙馬。
為協助各年齡層、不同手工技巧水平的人士都能跟上步驟，這份逐步指南附有一個可掃描的二維碼，連結至一段由屢獲殊榮的記者兼作家 Angela Huii 拍攝、附有詳細步驟說明的教學影片，非常適合視覺型學習者參考。
英文原文
In celebration of the Chinese New Year, and to promote its Lunar New Year range, Tesco teamed up with Reach to turn printed pages into a fold-your-own horse activity. As part of the newspaper takeover spotlighting stir-fry meal deals, hoisin duck noodles and more, Tesco included a guide to making a paper Lunar New Year Horse from a cut-out red square in the interactive campaign across the Daily Mirror, Daily Express and Daily Star.
To help people of all ages and skill levels follow along, the step-by-step guide included a scannable QR code that linked to a how-to video with detailed instructions, perfect for visual learners, filmed by award-winning journalist and author Angela Huii.
- 來源
- Trend Hunter
- 發布
- 2026-02-18
- 品類
- 出處
- newsworks.org.uk