自我關愛主題薄餅廣告
Domino's 全新廣告鼓勵女性順從自己的食慾
Domino's 為世界經期衛生日推出全新的「Self-Care Pizza Ads」廣告活動。透過善用這個特別的日子，此活動鎖定女性——尤其是正經歷經期食慾渴望的女性——鼓勵她們將滿足這些渴望，視為一種自我關愛的方式。此活動背後的理念，是「聆聽自己身體的聲音」是健康的表現。
此活動包括三則印刷廣告，畫面呈現女性一邊吃薄餅、一邊配以「PMS」（經前症候群）縮寫的形象。每則廣告均有不同的標題：Pizza My Savior（薄餅是我的救星）、Pizza Meets Sausage（薄餅遇上香腸），以及 Pizza Marathon Syndrome（薄餅馬拉松症候群）。
英文原文
Domino's released a new Self-Care Pizza Ads campaign for World Menstrual Hygiene Day. By leveraging this day, the campaign targets women, particularly those experiencing menstrual cravings, encouraging them to indulge in these cravings as a form of self-care. The idea behind it is that listening to your body is healthy.
The campaign includes three print ads featuring images of women eating pizza with the acronym "PMS." Each ad has a different headline: Pizza My Savior, Pizza Meets Sausage, and Pizza Marathon Syndrome.
- 來源
- Trend Hunter
- 發布
- 2024-05-29
- 品類
- 出處
- bestadsontv