巨型走珠裝置活動
Rare Beauty 以街頭活動推出最新香水
Rare Beauty by Selena Gomez 剛推出品牌第二款香水 Rare Beginnings，為配合是次推出，紐約街頭出現一個巨型滾珠瓶裝置，讓路人可親身體驗這款乳霜感、果香花香調的香氣。在這場街頭體驗活動中，參加者不僅可獲得試用裝，更可透過在這個超巨型香水滾珠瓶上滾動手腕，獲得一場完整體驗。
Rare Beginnings 以明亮的梨子花蜜香氣揭開序幕，其後綻放出梔子花及茉莉花香，最終化作溫暖的香草豆調。正如此香水包裝配備特闊按壓泵頭，方便使用及易於取用，Rare Beauty 此巨型滾珠瓶亦為 Rare Beginnings 香氣帶來一場親切宜人的體驗。
英文原文
Rare Beauty by Selena Gomez just launched its second eau de parfum, Rare Beginnings, and in support of it, a giant rollerball popped up on the streets of New York to give passersby the chance to experience the creamy, fruity-floral scent. At the streetside activation, people don't just get a sample, they get an experience by rolling a wrist on the larger-than-life fragrance rollerball.
Rare Beginnings introduces itself with the brightness of pear nectar, then blooms into gardenia and jasmine, and finally melts into warm vanilla bean. Like the perfume packaging, which features an extra-wide pump for ease of dispensing and accessibility, Rare Beauty's giant rollerball provides an inviting experience of the Rare Beginnings fragrance.
- 來源
- Trend Hunter
- 發布
- 2026-08-10
- 品類
- Billboards
- 出處