為期一個月的銷售競賽
Bazooka Brands® 預告推出The Great Candy Battle：MomTok版
Bazooka Brands® 推出「The Great Candy Battle: MomTok Edition」——一項為期一個月、於 2026 年 8 月推出的宣傳活動，讓真人秀名人 Jessi Draper 及 Mayci Neeley，就公司經典糖果展開一場銷售對決。
此計劃將品牌產品組合分為兩隊，Jessi 代表 Ring Pop® 及 Push Pop®，Mayci 則帶領 Juicy Drop® 及 Baby Bottle Pop® 陣營。為自己所屬產品帶來更高銷售增幅的創作者，將以其名義促成一筆慈善捐款，不過公司已承諾無論最終結果如何，均會向雙方選定的慈善機構捐款。
「The Great Candy Battle: MomTok Edition」以跨社交媒體平台的實時內容系列形式展開，兩位創作者將於紐約市多個地標展開宣傳活動，包括於時代廣場的正面對決、以 Push Pop 吉祥物為主角的地鐵活動，以及於聯合廣場舉行、以夜生活為靈感的 Baby Bottle Pop Service 體驗。
英文原文
Bazooka Brands® has introduced 'The Great Candy Battle: MomTok Edition' — a month-long promotional campaign launching in August 2026 that pits reality television personalities Jessi Draper and Mayci Neeley against each other in a sales competition for the company's iconic confections.
The initiative divides the brand's portfolio into two teams, with Jessi representing Ring Pop® and Push Pop®, while Mayci fronts the campaign for Juicy Drop® and Baby Bottle Pop®. The creator who generates the higher sales lift for their assigned products will secure a charitable donation in their name, though the company has committed to contributing to both chosen organizations regardless of the final outcome.
'The Great Candy Battle: MomTok Edition' unfolds as a live content series across social media platforms, with the creators campaigning at various New York City landmarks, including a Times Square showdown, a subway activation featuring the Push Pop mascot, and a nightlife-inspired Baby Bottle Pop Service experience at Union Square.
- 來源
- Trend Hunter
- 發布
- 2026-08-04
- 品類
- Activism
- 出處
- prnewswire