針對女性的健康運動
Her Sovereignty Project 推廣無酒精生活方式
Her Sovereignty Project，代表著一股新興的健康養生運動，專門服務那些追求無酒精生活方式、同時維持繁忙事業及社交生活的 40 歲以上職業女性。此計劃由女性健康倡導者 Brandi Stiles 及 Scarlett Dee 創立，其獨特之處，在於跳脫傳統的戒酒框架，轉而將無酒精生活，定位為一種賦權的生活方式選擇，而非戒癮復康的必要之舉。
Her Sovereignty Project 這項計劃，將呼吸法及身體覺察練習等有實證基礎的方式，與社群支援及自我領導力發展結合。透過這種方式，此組織回應了高成就女性在重新定義自己與酒精之間關係時，於一個往往將飲酒視為社交常態的文化中所面臨的種種微妙挑戰。
這項計劃的推出，正值全球對酒精消費的態度出現轉變之際，美國及英國的飲酒比率均顯著下降，尤其在年輕族群之中更為明顯。然而，40 歲及以上的職業女性，仍是健康養生領域中一個服務不足的細分群體。
英文原文
Her Sovereignty Project represents an emerging wellness movement that caters specifically to professional women over 40 who are pursuing an alcohol-free lifestyle while maintaining demanding careers and social lives. Founded by women’s health advocates Brandi Stiles and Scarlett Dee, the initiative distinguishes itself by moving beyond traditional sobriety frameworks, instead positioning alcohol-free living as an empowering lifestyle choice rather than a recovery necessity.
The Her Sovereignty Project program combines evidence-based modalities like breathwork and embodiment practices with community support and self-leadership development. In doing so, the organization addresses the nuanced challenges high-achieving women face when redefining their relationship with alcohol in cultures where drinking is often socially ingrained.
This initiative arrives amid shifting global attitudes toward alcohol consumption, with notable declines in drinking rates across the US and UK, particularly among younger demographics. However, professional women in their 40s and beyond represent an underserved segment in the wellness space.
- 來源
- Trend Hunter
- 發布
- 2025-05-05
- 品類
- Boomers
- 出處
- newswire