可自訂外出飲品平台
Pepsi 於英國推出 House of Treats 活動
Pepsi 於英國全球推出全新非家用場景飲品平台 House of Treats。此項精彩活動，為戲院、體育館、餐廳及現場活動等高人流場地，提供精心調配、可自訂的飲品。
House of Treats 平台率先於英國亮相，預計於 2026 年稍後時間，擴展至波蘭、羅馬尼亞及捷克市場。菜單提供多感官風味組合，包括柚子荔枝、白桃酒莊桑格利亞汽酒（White Peach Sangria），以及帶一絲辛辣的口味選擇。所有飲品版本，均設計旨在配合快速服務，並無縫融入現有營運流程。
整體而言，Pepsi 的 House of Treats 平台，讓娛樂及款待服務合作夥伴，得以提供視覺效果驚艷的飲品，而不會拖慢排隊速度或犧牲口感。整體而言，此活動回應消費文化正邁向以體驗為先的轉變——消費者日益尋求個人化、令人難忘且值得分享的時刻。
英文原文
Pepsi has globally launched a new away-from-home beverage platform called the House of Treats in the United Kingdom. This exciting activation offers crafted, customizable drinks designed for high-volume venues such as cinemas, stadiums, restaurants, and live events.
The House of Treats platform debuts in the United Kingdom and is expected to expand to Poland, Romania, and the Czech Republic later in 2026. The menu features multisensorial flavor profiles including Yuzu Lychee, White Peach Sangria, and options with a hint of spice. All beverage variants are engineered for rapid service and seamless integration into existing operations.
All in all, Pepsi's House of Treats platform enables entertainment and hospitality partners to serve visually striking beverages without slowing down lines or compromising taste. Overall, the activation responds to a cultural shift toward experience-first consumption, where consumers increasingly seek personalized, memorable, and shareable moments.
- 來源
- Trend Hunter
- 發布
- 2026-06-10
- 品類
- Customization
- 出處
- pepsico